‘Swachh Toycathon’, a competition to design toys from waste material

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SWACHH AMRIT MAHOTSAV

The Ministry of Housing & Urban Affairs launches ‘Swachh Toycathon’, a competition to design toys from waste material

Secretary, Ministry of Housing & Urban Affairs urges creative minds to come up with innovative solutions for transforming waste into toys

Applicants can register via the website https://innovateindia.mygov.in/swachh-toycathon/ during the period of 26th Sept. 2022 and 11th Nov 2022.

By PIB Delhi

In response to the Prime Minister’s clarion call for making the toy industry environment-friendly, the Ministry of Housing and Urban Affairs (MoHUA) is taking a step towards achieving circularity in the toy sector. Under the National Action Plan for Toys, MoHUA has launched Swachh Toycathon, a competition for new ideas to transform waste into toys. This competition is being launched under the ‘Swachh Amrit Mahotsav’, a fortnight of activities to galvanize action around Swachhata from 17th Sept. 2022, Seva Diwas, till 2nd Oct. 2022, Swachhata Diwas.

Secretary MoHUA, Mr. Manoj Joshi launched the Swachh Toycathon by unveiling the online platform on the MyGov portal and releasing the toolkit. The competition seeks to explore solutions for the use of waste in the creation or manufacturing of toys.

Speaking on the occasion, Mr. Manoj Joshi urged creative minds to come up with innovative solutions that meet the growing demand for toys on one hand and address the impacts of solid waste on the other.

Prof. Uday Athvankar, Prof. Manish Jain from IIT Gandhinagar, and Ms. Vidyun Goel from Toy Bank spoke about toy-games design, cognitive science, and their views on the effect of the initiative on the toy industry during the occasion.

AthavankarProfessor Uday Athavankar, (Retired Professor and head, Industrial Design Centre, IIT Bombay) emphasized the enhancement of cognitive processes of children by playing games. He spoke about the need to change the way we teach children with the advancement in technology.

to change

Prof. Manish Jain, (Principal coordinator of the Center for Creative Learning, in IIT Gandhinagar) said that toys must remain a source of wonder and joy for children launching them on journeys of the imagination. He illustrated with examples that household waste items can be turned into toys that teach children about the basic principles of science.

Ms. Vidyun Goel, Founder-ToyBank, spoke about the work being done in her organization in re-purposing old and discarded toys to ensure the ‘Right to Play’ of children of marginalized communities.

Speaking on the framework of Swachh Toycathon, Joint Secretary, MoHUA, Ms. Roopa Mishra emphasised the comprehensive approach being covered in the initiative as well as the way forward after the competition. She presented the toolkit of the competition that detailed the modalities of participation.

The Center for Creative Learning, IIT Gandhinagar is MoHUA’s Knowledge Partner for the initiative. They will be providing support for aspects of pedagogy and creativity.

The Swachh Toycathon is a national competition for individuals and groups. It is based on three broad themes (i) FUN & learns which seeks ideas for design and an early prototype of toys from waste at home, workplace, and surroundings, (ii) USE & ENJOY which seeks ideas for design and models of games and play in the park/open spaces made from waste and (iii) NEW & OLD that seeks ideas/solutions/working models for circularity in the toy industry. The competition seeks entries for designs of toys and play zones using waste and recycled material, prototypes of eco-friendly toys and packaging, and other innovative ideas for rethinking the toy industry.

Applicants can register via the website https://innovateindia.mygov.in/swachh-toycathon/ during the period of 26th Sept. 2022 and 11th Nov, 2022. Applicants can submit applications in all or any of the three themes of (i) Fun and Learn (ii) Use and Enjoy and (iii) New from Old.

Short listing of applications is expected to be completed by 30th Nov 2022, and evaluation by Dec 2022. The assessment criteria will be based on (i) Novelty of the Idea (ii) Design (iii) Safety (iii)Usage of Waste Material (iv) Scalability and Replicability (v) Future Waste and climate and social implications.

The top three entries from each category and the thematic area will be provided certification at the national level, and creative learning workshops will be facilitated at IIT Gandhinagar. Winning start-ups/individuals will be provided incubation support by IIT Kanpur, as well as linkages with Urban Local Bodies to implement awarded play zone designs and with the toy industry to promote and scale up awarded designs.

 For more details visit: https://innovateindia.mygov.in/swachh-toycathon/

About Post Author

Suman Munshi

Founder Editor of IBG NEWS (15/Mar/2012- 09/Aug/2018). Recipient of Udar Akash Rokeya Shakhawat Hossain Award 2018. National Geographic & Canon Wild Clicks 2011 jury and public poll winner. Studied Post Graduate Advance Dip in Computer Sc., MBA IT,LIMS (USA & Australia), GxP(USA & UK),BA (Sociology) Dip in Journalism (Ireland), Diploma in Vedic Astrology, Numerology, Palmistry, Vastu Shastra & Feng Sui 25 years in the digital & IT industry with Global MNCs' worked & traveled in USA, UK, Europe, Singapore, Australia, Bangladesh & many other countries. Education and Training advance management and R&D Technology from India, USA, UK, Australia. Over 30 Certification from Global leaders in R&D and Education. Computer Science Teacher, IT & LIMS expert with a wide fan following in his community. General Secretary West Bengal State Committee of All Indian Reporter’s Association
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