Tata Motors celebrates Durga Pujo with the launch of a new campaign
September 23, 2022:
Tata Motors, India’s leading automotive brand, has launched an integrated campaign to celebrate Durga Puja–West Bengal’s largest festival. To make this Durga Puja even more special, the #1 SUV brand–Tata Motors has rolled out exclusive festive offers upto ₹40,000 across its Safari, Harrier, Altroz, Tigor, and Tiago portfolios. Customers can contact their nearest dealerships to know more about the offers.
Tata Motors is witnessing a good in demand of over 70% compared to last year in West Bengal. With Durga Puja, the company expects this momentum to further increase in the coming days. West Bengal remains an important market for Tata Motors and the company expects to continue to excite customers with cars that offer best-in-class safety, futuristic design, exhilarating performance, and intuitive technology. Tata Motors enjoys a 14% market share in FY23, which has accelerated by 4% over FY22.
Tata Motors also launched the CAMO Edition for its young and vibrant brand, Tata Punch. Embarking on the festive season on a high note, this edition offers an appealing colour theme coupled with a myriad of features and will be available in the Rhythm and Dazzle packs of the Adventure and Accomplished personas. The Tata Punch CAMO will be offered at an attractive starting price of INR. 6.85 Lakhs and will be available across all Tata Motors authorized dealerships.
Speaking on the launch, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles Ltd. said, “In line with our brand promise to keep our portfolio New Forever, we are delighted to introduce the CAMO edition to the Punch line-up. This new entrant will further bolster the sales of Tata Punch and will carry forward the growth momentum. Appreciated for its stunning design, versatile and engaging performance, spacious interiors, and absolute safety, Punch is a vital part of our product portfolio and contributes to 24% of our total PV sales. It has consistently featured among the highest-selling cars in the country and currently holds a 15% market share in the highly competitive Compact SUV segment. Furthering the festive fervour and riding the #1 SUV maker rank, the new CAMO edition will help to enhance market sentiments by captivating consumer mindsets with its brand-new avatar.”
Since its launch in 2021, Tata Punch is known for its distinctive personas that embrace diversity while remaining committed to its vibe. Powered by a 1.2-liter petrol engine, the Punch is India’s safest sub-compact SUV with a 5-Star GNCAP rating. It provides the agility of a hatch with the DNA of an SUV and is offered in a wide array of options at different price points, catering to a wide spectrum of consumer needs. The youngest member of Tata Motors’ PV family has managed to establish its position among Indian car buyers and its highest ever sales of 12,006 units in August 2022 along with clocking the #FastestFirst100K in just 10 months since its launch is a testament to its growing demand.
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