Bira 91 takes over as the Official Partner for five teams

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Bira 91 takes over as the Official Partner for five teams
Bira 91 takes over as the Official Partner for five teams
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Bira 91 takes over as the Official Partner for five teams

As part of a multi-year partnership, Bira 91 will be cheering for Mumbai Indians, Delhi Capitals, Royal Challengers Bangalore, Sunrisers Hyderabad, and Kolkata Knight Riders

Kolkata, March 28, 2023: Bira 91, India’s fastest-growing beer brand, today announced that they have partnered with five teams ahead of the new season in 2023. Serving as the Official Partner for Mumbai Indians, Delhi Capitals, Royal Challengers Bangalore, Kolkata Knight Riders, and Sunrisers Hyderabad, this season, Bira 91 is set to bring a fresh and innovative approach to fan engagement for one of India’s biggest sporting events. These partnerships are a true celebration of the fusion of cricket and beer, creating bespoke experiences for India’s new-age consumers.

Cricket and beer have long been considered a perfect combination, with many fans of the sport enjoying a chilled beer while watching their favorite teams in action. The experience of watching cricket with friends, family or fellow fans is enhanced by the addition of beer, with the shared enjoyment of a few cold ones adding to the camaraderie and sense of occasion. Bira 91 has been a long-standing supporter of cricket, both through its association with the International Cricket Council (ICC) and its partnership with Delhi Capitals last year. The association with cricket has helped elevate the sports viewing experience of fans and helped increase the brand’s visibility amongst fans, with Bira 91 becoming a go-to beer for those watching cricket matches across India and beyond.

Ankur Jain, Founder, and CEO of Bira 91 expressed his excitement about the partnerships, saying, “As a brand deeply rooted in cricket culture, Bira 91 is thrilled to be the Official Partner for each of these amazingly talented teams. As the worlds of cricket and beer both undergo a generational shift, fans and consumers crave new and flavorful experiences. Addressing this change of guard through our multi-year partnerships, our intent is to elevate the cricket-viewing experience amongst Indian consumers.”

Speaking about the association with Bira 91, Venky Mysore, CEO of Kolkata Knight Riders elaborated, “The Kolkata Knight Riders have always been known for their fierce competitive spirit, and with Bira 91 on board, we are confident that our fans will be able to channel that energy in the most vibrant way possible. As two brands that resonate deeply with Kolkata’s distinct culture and traditions, we are excited to make this a successful partnership.”

Bira 91 is one of the fastest-growing beer brands in the world, offering a distinct range of flavorful beers. By partnering with 5 outstanding teams, the brand aims to expand its reach across regions and brew the timeless love Indians have for cricket and beer.  

About Post Author

Editor Desk

Antara Tripathy M.Sc., B.Ed. by qualification and bring 15 years of media reporting experience.. Coverred many illustarted events like, G20, ICC,MCCI,British High Commission, Bangladesh etc. She took over from the founder Editor of IBG NEWS Suman Munshi (15/Mar/2012- 09/Aug/2018 and October 2020 to 13 June 2023).
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