Salman Khan sets the tone afresh for summers in Relaxo Bahamas’s New TVC
The new TVC for the Bahamas is part of an all-around campaign as the brand unveils a cool & trendy collection of flip-flops for summer.
New Delhi, 02nd May 2023:
Known for its cool quotient and vibrant designs among the masses, flip flops brand Bahamas launched its new TV campaign for the season. The commercial leverages the fact that most often, people stress and fret over every other thing, leaving little time to enjoy the precious moments of life.
The film opens with superstar Salman Khan picking up a couple of instances out of everyday life, nudging in the fact that indeed, stress has silently pervaded in all walks of life. In his typical quirky style, he urges us not to miss out on small joys while managing the daily stressful situations of life, effortlessly weaving in the colourful product range in a peppy beach setting.
Expressing his joy amidst the campaign, Gaurav Dua, Director (Sales & Marketing) for Relaxo Footwears Ltd. said, “The Bahamas is symbolic of the mindset of youth- colourful, peppy, carefree- and every action of the brand is a reflection of the same. Salman Bhai and his stardom fit so well with our brand’s voice because he is known for style, is trendy, and is someone, that today’s youth vibes with. However, in today’s fast-paced lifestyle, people are burdened with some or other stress even at a young age, many times taking it to heart. The Bahamas takes this very cue and uses Salman Khan to smoothly connect the brands’ philosophy with the inner calling of youth”.
You tube link: https://www.youtube.com/watch?v=wFm5TMrWbQs
About the Bahamas:
Bahamas from Relaxo, offer a colorful & funky range of printed flip-flops. Every pair is crafted keeping in view the choice expectations of today’s youth. Available in attractive, trendy designs, the brand is popular among those who love to experiment, are carefree in their thoughts & love to stand apart from the crowd. The Bahamas is endorsed by the Bhaijaan of Bollywood – Salman Khan, who perfectly reflects the brand’s promise of fun & enjoyment.
Keeping target customers at the core, Bahamas are reasonably priced in the range of 150 to 350 and are available across all leading footwear outlets.
