A Plantation Drive For Siddha Elite Customers On The Occasion Of World Environment Day
– Mr Debashis Sen, Chairman, NKDA & Ms Swapna Burman, Indian Heptathlete & Arjuna Awardee Were Present At The Occasion –
Kolkata, 3rd June, 2023: To mark the occasion of World Environment Day, Siddha Group in association with non-profit organizations Mrittika Earthy Talks & Harimitti organized a plantation drive for the Siddha Elite customers. To kickstart the initiative, saplings were planted by Mr Debashis Sen, Chairman, New Town Kolkata Development Authority (NKDA), Ms Swapna Burman, Indian Heptathlete & Arjuna Awardee, Dr Swati Nandi Chakraborty, Environmental Scientist, Environment Consultant at Cantonment Board (Government of India) and Mr Aadish Jain, Director, Siddha Group.
A few years ago, Siddha Group had pledged to plant 50,000 saplings which they have already achieved till date. Saplings were also planted around schools, old age homes, orphanages and churches in West Bengal. The efforts have been acknowledged and appreciated by the ‘Earth Day Network’ (India Chapter). Siddha Group had organized a tree plantation drive in few of their properties to do its part in raising awareness against the cause of amazon forest fire outbreak as well, for which around 200 trees and 26,000 shrubs were planted.
Each sapling will be provided by Mrittika Earthy Talks and Harimitti. The NGOs will maintain them for a period of 2 years till they become trees. Each customer can adopt their own tree with their respective names. Mango, Neem, Jackfruit, Arjun & Sal saplings were planted.
“This is our extension of ‘Be Selfish’ campaign which we had coined to initiate environment awareness activities. We had taken an oath to plant 50000 trees and have already achieved that by planting trees at various parts of the state; especially our large scale plantation drive with the Army around Race Course and at Park Street extension just after Red Road, which had been highly successful. Today’s initiative is a continuation of our united effort to withstand climate change and help in creating a cleaner and greener environment,” said Mr Aadish Jain, Director, Siddha Group.
Siddha’s happy customers who were present at the drive and participated wholeheartedly with their children.