80.5% INCREASE IN NON-FARE REVENUE EARNINGS OF METRO
Kolkata, Date: 02.07.2023
Indian Railways is encouraging various initiatives to increase its Non-Fare Revenue in order to boost earnings apart from the traditional sources of income. Metro Railway, as part of Indian Railways, has been playing a significant role in this initiative and various innovative steps have been adopted to increase its revenue which is in general totally dependent on passenger earnings. As part of that endeavour, Metro Railway has been focusing on generating revenues through providing Pick Up and Drop off ( PUDO) facilities, branding Litter Bins at stations, displaying advertisements inside and outside Metro rakes, displaying hoardings in open spaces, and installing health check-up kiosks at different stations, handle chain branding, etc. For the first time in any Metro station in the country, a PUDO facility has been provided at Sealdah Metro station. In another unique initiative, 204 Litter Bins at 34 stations of North-South and East-West Corridors have been branded so far. Handle chains of different Medha rakes are also being branded.
Apart from this, Metro Railway has also implemented innovative ideas like Track Sidewalls Branding, Card Balance Checking Terminal (CBCT) Branding, Automatic Smart Card Recharge Machine (ASCRM) Branding, AFC-PC Gates and Flap Branding, installation of food kiosks, Smart Card and Token Branding, installing digital display screens inside rakes for providing infotainment to commuters, etc. Such initiatives have helped to increase Metro Railway’s Non-Fare Revenue to a great extent.
With such concerted efforts, Metro Railway has earned Rs. 9.15 crores from 1st April 2023 to 30th June 2023. In 2022-23 Metro earned Rs. 5.07 crores as Non-Fare Revenue (NFR) during the same period ( i.e. April 2022 to June 2022). This is an increase of 80.5%.