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Earthwear added another feather to its hat
Kolkata, 29th August, 2023 :
Everyday wear label Earthwear, inaugurated yet another exclusive retail outlet located at Address: Salt Lake, CF330, Sector -1, Bidhannagar, Kolkata- 700064 making it their fourth outlet in Kolkata after New Alipore, Avani Mall & Lake View outlets. This new store is spread over an area of about 600 sq feet with an earthy, wooden look and has been crafted using natural fibers and materials like sitalpati, bamboo, cane, and ropes giving it a rustic look, providing the perfect backdrop for the display of their handcrafted pieces. The emphasis is not just to sell products but to create a unique experience and ambiance for the modern Indian woman who has a penchant for tradition.
At Earthwear, one can expect handcrafted apparel for the modern Indian woman- dresses, tunics, tops, kurtas, co-ord sets, sarees, dupattas, stoles, bottoms, skirts, etc. all in hand block prints, hand woven fabrics, and hand embroideries. Hence, one can witness exciting handwoven khadi and jamdani fabrics of Bengal, dabu, bagru, and ajrakh block prints of Rajasthan and Gujarat, and ‘Kantha’ hand embroidery of Bengal in their collection. The emphasis is on ‘craft by hand’.
Earthwear, Founder Vineeta Ganeriwala Gupta said “Earthwear’s aim is to breathe in the beauty of ancient traditions yet constantly evolve and capture the sensibilities of a global audience in the segment of affordable sustainable fashion. The collections go beyond seasons and bring out the beauty of heritage in a modern avatar, the versatile silhouettes fitting every occasion and purpose- whether it be daywear, work wear, brunch wear, or eveningwear.” She describes the essence of her brand in these simple words- “Down to earth- in attitude, prices and products.”
