54% of Moms in East India feel Sundays are more stressful than weekdays, according to Voltas Beko Survey
Voltas Beko and Momspresso partner to understand ‘The Sunday Paradox’ that Indian moms face
Kolkata, 18th November, 2019: Voltbek Home Appliances Private Limited (Voltbek) – a JV between India’s No. 1 AC Brand, Voltas and Europe’s leading free standing consumer durables player, Arçelik, today released its East findings from The Sunday Paradox Survey. Aiming to provide a deeper understanding about the preferences and behaviours of Indian mothers, the survey highlights the disparity between expectations vs. reality of Sundays for mothers.
Conducted online by Voltas Beko in association with Momspresso, The Sunday Paradox Survey assessed SEC A and B moms in the age group of 25 to 55 years. The survey targeted working mothers as well as homemakers across Guwahati, Jamshedpur and Kolkata in the East.
According to the survey, 54% moms across East India say Sundays are more stressful than weekdays due to household chores and preparations for the coming week, resulting in less of “me time”. 58% moms said that they wake up between 5am to 8am on Sundays while 37% moms in East India end their Sunday between 11pm and 12am.
This year, Voltas Beko launched 31 SKUs of Refrigerators, 5 SKUs of Front Load Washing Machines, 12 SKUs of Top Load Washing Machines and 9 SKUs of Semi-Automatic Washing Machines along with 3 SKUs of Dishwashers and 9 SKUs of Convection Microwaves. The brand has positioned itself as ‘Partners of Everyday Happiness’ with the consumer benefit of ‘Nutrition, Preservation for Refrigerators and Cleaning Efficiency for Washing Machines’. The brand aims to provide its consumers with state of the art innovative products leveraging Voltas’ brand & distribution strength coupled with Arçelik’s global expertise in product development.