Introducing Bengal Crown Fortified Rice: A Premium Product for a Healthier West Bengal
Kolkata, West Bengal:
Shyamatara Rice Mills, a renowned rice milling company in West Bengal, is proud to announce the launch of Bengal Crown Fortified Rice, enriched with essential micronutrients. This initiative aims to combat malnutrition and improve public health in the region.
“We are excited to introduce Bengal Crown Fortified Rice, a premium product that combines our commitment to quality with the benefits of fortification. As a trusted brand in the rice milling industry for over 47 years, we are dedicated to making a positive impact on the health and wellbeing of our consumers,” said Mr. Abhishek Agarwal, owner of Shyamatara Rice Mills. “
The launch of Bengal Crown Fortified Rice is a significant step towards promoting nutrition and health in West Bengal. This initiative is supported by Millers for Nutrition, a strategic initiative by TechnoServe that provides technical assistance and marketing support to rice millers in India. “As a member of Millers for Nutrition, we appreciate the technical assistance and marketing support, which have been instrumental in helping us grow our business while enhancing public health through fortified foods,” added Abhishek.
The event took place at the Taj Bengal in Kolkata and featured expert sessions on the benefits of rice fortification, regulatory frameworks, and market opportunities. Keynote speakers included Col. Sujoy Kumar – Director East Zone, FSSAI, who shared his insights on the impact of fortification on public health and the role of rice millers in promoting nutrition.
Bengal Crown Fortified Rice will be available online, including on Blinkit, and will be marketed to consumers across West Bengal. Shyamatara Rice Mills aims to position Bengal Crown as a leading brand in the fortified rice market while contributing to the efforts to combat malnutrition in the region.
About Shyamatara Rice Mills
Shyamatara Rice Mills is a family-owned business with over 47 years of experience in the rice milling industry. The company launched its premium brand, Bengal Crown, in 202 and has since become a trusted name in the market. With the introduction of Bengal Crown Fortified Rice, Shyamatara Rice Mills is committed to making a positive impact on public health and nutrition in West Bengal.
Millers for Nutrition is supported by Strategic Fortification Partners: BASF, BioAnalyt, Bühler, dsm-firmenich, Mühlenchemie, SternVitamin; Regional Strategic Fortification Partners: Hexagon Nutrition, Piramal, Sanku; and a growing group of local technical partners that share a common vision of improving food processing practices and fortification excellence to benefit society and enhance business sustainability. Millers for Nutrition is powered by TechnoServe with funding support from the Gates Foundation. Millers, food fortification stakeholders, and others interested in joining the coalition can learn more at millersfornutrition.com.
