The global pandemic of COVID-19 has impacted every life in the world and it has changed the way the world functions. There is an information overflow and the general population is undeniably confused. In these times responsible advertising and communication play a crucial role in educating the masses and spread awareness. With the entire world practicing social distancing and staying home, social media usage has increased. And with that, the competition to stay relevant in these tough times has become fiercer. The world of advertising and branding is going through a sea change and witnessing a global trend.
International brands like McDonald’s, LinkedIn, Starbucks, Master Card, Nike, Goodyear Tire and Rubber Company and many others have incorporated the message of social distancing in their logos. Brands are changing the unique signature that they have held onto for decades in these times of global tragedy with the aim of reaching out to their consumers and spread awareness about the deadly Coronavirus. As one of the leading ice cream brands in Eastern India Rollick has a vast consumer base and is using this opportunity to create awareness and adopting appropriate measures in their communication and branding strategy.
Along with several international brands Rollick, a homegrown brand of Eastern India has also incorporated responsible advertising in their communication strategy. Kindly find attached a few such examples of the responsible advertising campaign along with Rollick’s brand creative. We are also sharing a quote on behalf of Mr. Gaurav Khemani, Managing Director, Prestige Ice Creams Pvt. Ltd. for your kind reference. We would like to request you to kindly let us know if there is an opportunity to carry the news in your esteemed publication.
Mr. Gaurav Khemani, Managing Director, Prestige Ice Cream Pvt. Ltd. said, “Due to the pandemic of COVID-19 we are witnessing a worldwide crisis. It is crucial for businesses to adapt to the disrupted market and incorporate responsible advertising and communication during this time. With everyone practicing social distancing, we are seeing a surge in the usage of social media and more engagement with content. As a brand, we have to ensure that we stand out and produce content that strikes a chord with our target market. However, we also have the responsibility to create awareness and use our platform to encourage people to follow government-approved safety guidelines. Side by side with numerous brands from all over the world Rollick too has pledged to inform and educate people through responsible advertising.”