Audi A5 Sportback, A5 Cabriolet and S5 Sportback Launched – An Audi way to attract Indian market

Audi A5 - Photo By Rajib Mukherjee 2
Audi A5 - Photo By Rajib Mukherjee 2
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Audi unleashes the #A5BratPack in India

Launches Audi A5 Sportback, A5 Cabriolet and S5 Sportback

Audi India planned to attract Indian market this Diwali with launch of all-new A5 at Rs 54.02 lakh (ex-showroom pan India). All three body styles – Cabriolet, Coupe and Styleback are available from the German automaker. Earlier Audi India only brought the S5 Styleback variant in the country. 

All-new A5, is basically on the same platform that of A4 sedan. While the new A5 is offered with a range of 4- and 6-cylinder engines in international markets, in India it is likely to be offered with the 2.0-litre TFSI and the 2.0-litre TDI engines. Both powerplants have a 4-cylinder configuration and produce 190PS/320Nm and 190PS/400Nm respectively. A 7-speed automatic gearbox is common for both the engines. The same set of combinations is what powers the Audi A6 sedan in India as well.

The A5 doesn’t really have direct competition in the country. But as Audi has brought in the topless version, the Mercedes-Benz C 300 Cabriolet will lock horns with it.

  • The Audi A5 trio blends elegant emotional design with high functionality
  • The 2.0 litre TDI engine on the new Audi A5 Sportback and A5 Cabriolet churns out 140 kW (190 hp) of power
  • Audi S5 Sportback is equipped with the powerful 3.0 TFSI quattro tiptronic engine producing 260 kW (354 hp) of power
  • quattro all-wheel drive is standard on A5 Cabriolet and S5 Sportback
  • The Audi A5 range is equipped with the Audi Virtual Cockpit and the Audi Smartphone Interface
  • “The Audi A5 range will definitely catch the attention of the young minded achievers who have made a statement with their uncompromised way of thinking.” –  Mr. Rahil Ansari, Head, Audi India 
  • The Audi A5 Sportback, the Audi A5 Cabriolet and the new Audi S5 Sportback are priced  at  INR 54,02,000, INR 67,51,000 and INR 70,60,000 respectively

Kolkata, October 14, 2017: Audi, the German luxury car manufacturer, today announced the introduction of the #A5BratPack in Kolkata by launching the Audi A5 Sportback, the Audi A5 Cabriolet and the Audi S5 Sportback. The powerful and flowing silhouette makes the trio truly aesthetic with abundant space inside. Beneath their skin, notably impressive traits include a newly developed suspension, high-performance drives, innovative infotainment solutions, Audi Virtual Cockpit and Audi Smartphone Interface. The Audi A5 Sportback, the Audi A5 Cabriolet and the new Audi S5 Sportback are priced at INR 54,02,000, INR 67,51,000 and INR 70,60,000 respectively.

“2017 is the year for ‘Audi Reloaded’ and the A5 range stands for the beginning of a new era. We will continue to offer the best of luxury mobility solutions in India by introducing new models in exciting body types and by entering into new segments. With the launch of the #A5BratPack – Audi A5 Sportback, Audi A5 Cabriolet and new Audi S5 Sportback, we are proud to announce that we have already achieved our target of launching 10 products in 2017 in India.  The introduction of the Audi A5 range has further strengthened our product portfolio. The new Audi A5 range will be primarily targeting the young minded population that is instantly recognizable, the ones who have always taken on stardom and success on their terms. It packs in the design, sportiness and prestige of the Audi brand and appeals to the inner brat in us who is waiting to latch onto the excitement. The Audi A5 range will definitely catch the attention of the young minded achievers who have made a statement with their uncompromised way of thinking,” said Mr. Rahil Ansari, Head, Audi India.

“Entering into new segments and creating new trends is the key differentiation, existing and potential customers are offered the choice of products that are the right fit for them. With the launch of the A5 range, the first in its segment, we are creating a demand, which will help us to continue the successful journey in India,” added Mr. Ansari.  

“Audi A5 trio range is all set to change the way Luxury car segment works in India. The features , specifications are such that it definitely would be a sure shot winner  in a market like Kolkata. Mohan Motors looks forward to an over-whelming support to the #A5BratPack  in the city.“ Said Mr Gaurav Bajaj, Dealer Principal – Audi,  Kolkata“.

At a Glance: 


  • Athletic design and outstanding aeroacoustics
  • Wave-pattern shoulder line imparts emotional elegance
  • Flatter and wider three-dimensionally modeled Singleframe grille
  • LED headlights with ‘4 Eye design’
  • LED rear lights with dynamic indicators
  • Pronounced bulges over the wheel arches underscore the sporty DNA
  • Panoramic sunroof in the Audi A5 Sportback and Audi S5 Sportback
  • New one-touch opening function opens soft top fully automatic in 15 seconds or close it in 18 seconds – even while driving up to 50 km/h (A5 Cabriolet)
  • Acoustic Hood (A5 Cabriolet)
  • 45.72 cms (R18) Cast Aluminium alloy wheels, 5 spoke design 


  • Horizontal architecture of the instrument panel creates a sense of spaciousness
  • Optional ambient lighting with 3 Colors and 30 combinations
  • 480 liters (17.0 cu ft) of luggage capacity
  • Leather steering wheel in 3-spoke design with multifunction plus and gear shift paddles 


  • Front seats, electrically adjustable
  • Driver Side memory function on the Audi S5
  • Seat Upholstery in Leather/Leatherette on the Audi A5
  • Seat Upholstery in Alcantara on the Audi S5
  • 4 Way Lumbar Support
  • Auto-release function
  • 3-Zone deluxe automatic air conditioning
  • Interior mirrors with automatic anti-glare action
  • Exterior mirrors, electrically adjustable, heated, folded, automatic dimming
  • Luggage compartment lid, electrically opening and closing (Audi A5 & S5) 

Engines and drivetrain 

  • Audi A5 Sportback
  • 0 litre TDI engine churns out 140 kW (190 hp) of power
  • 0 to 100 km/h (62.1 mph) in 7.9 seconds
  • Seven-Speed S tronic dual-clutch transmission
  • Audi S5 Sportback
  • 0 litre TFSIq engine churns out 260 kW (354 hp) of power
  • V6 turbo engine, 0 to 100 km/h (62.1 mph) in 4.7 seconds
  • Eight-Speed tiptronic, quattro all-wheel drive is standard
  • Audi A5 Cabriolet
  • 0 litre TDIq engine churns out 140 kW (190 hp) of power
  • 0 to 100 km/h (62.1 mph) in 7.8 seconds
  • Seven-Speed S tronic dual-clutch transmission, quattro all-wheel drive is standard


  • Audi’s MMI Navigation plus with MMI Touch
  • Audi Virtual Cockpit as standard, high-resolution TFT monitor 31.2 cms (12.3 inches)
  • 10 GB of flash storage, 21.08 cms (8.3 inch) monitor with a resolution of 1,024 x 480 pixels
  • Optional Audi Smartphone Interface
  • Optional Bang & Olufsen Sound System with innovative 3D sound


  • Full-size 6 airbags (on A5 Sportback)
  • Full Size 4 Airbags on (A5 Cabriolet)
  • Full Size 8 Airbags on (Audi S5)
  • ABS , EBD & Traction Control
  • Cruise Control
  • Parking Aid Plus with Rear View Camera
  • Tire pressure monitoring display
  • ISOFIX child seat mounting
  • Anti-theft wheel bolts


  • quattro with self-locking center differential (On Audi A5 Cabriolet & Audi S5)
  • Audi Drive Select
  • New Electromechanical Power Steering
  • Newly developed S sport suspension (Audi S5)
  • Optional Sports Differential (Audi S5)

About Post Author

Editor Desk

Antara Tripathy M.Sc., B.Ed. by qualification and bring 15 years of media reporting experience.. Coverred many illustarted events like, G20, ICC,MCCI,British High Commission, Bangladesh etc. She took over from the founder Editor of IBG NEWS Suman Munshi (15/Mar/2012- 09/Aug/2018 and October 2020 to 13 June 2023).
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