Tourism Australia celebrates its 50th Anniversary with the Great Australian Airfare Sale!
~Eight leading airlines come on board to offer best airfare deals starting at INR 29,900*~
Kolkata, 2nd November, 2017: This year, Tourism Australia is celebrating its 50th anniversary and to mark this momentous occasion, they are launching the Great Australian Airfare Sale, where travellers can grab best airfare deals. The campaign starts November 1, 2017 and will see eight leading airlines such as Air Asia, Air India, Cathay Pacific, Malaysia Airlines, Qantas, Scoot, Singapore Airlines, and Thai Airways coming together to offer prospective Indian travellers amazing airfare deals to the land Down Under.
In the past five decades, Australia has emerged as a leading tourist destination, with world-class natural beauty, spectacular wildlife, outstanding culinary experiences, and unique attractions. To encourage Indian tourists to experience the best of this country, Tourism Australia has launched this campaign. The aim will be to increase tourism from India to Australia by offering tourists top airfare deals that will help them plan their next holiday in Australia.
The Great Australian Airfare Sale will be on for a three-week period between November 1 – 21, 2017 and travellers can plan their travel till November 2018 to the exotic locales of Australia. The campaign will be promoted across various digital platforms to engage and interact with the target audience, and will be further amplified through Tourism Australia’s key distribution partners, and leading online travel agents. Those booking these special airfares on MakeMyTrip.com, via Standard Chartered Bank credit cards, will get an additional discount of up to Rs. 5,000*.
Commenting on the campaign, Nishant Kashikar, Country Manager, India and Gulf, Tourism Australia, said, “It is an extremely proud moment for us to be celebrating Tourism Australia’s 50 year milestone and to be able to share it with Indian travellers is equally rewarding for us. We would also like to thank our airline partners who have been a part of this incredible journey and have once again come on-board for the third edition of the Great Australian Airfare Sale. The campaign will help us accelerate market demand by creating new opportunities for Indian travellers to explore Australia’s aquatic and coastal experiences, unique wildlife and incredible food and wine offerings. We hope this campaign sets new records and adds to our celebration.”
India is currently Australia’s 9th largest inbound tourism market, with over 286,000 tourists visiting Australia as of year ended August 2017. Over the past four years, Tourism Australia has recorded a solid double-digit growth in tourist arrivals and this year has witnessed a growth of 15 per cent in arrivals. This is an indicator of the growing preference of tourists to choose Australia as a travel destination.
Deals offered by the airline partners for the Great Australian Airfare Sale 3.0 are as below:
Booking period: November 1-21’ 2017
Travel validity: Up to November 2018
|Airline||Return fares, per person, on economy class, starting from||Website|
|Air Asia||Rs. 30,600*||www.airasia.com|
|Malaysia Airlines||Rs. 45,500*||www.malaysiaairlines.com|
|Singapore Airlines||Rs. 47,000*||www.singaporeair.com|
|Thai Airways||Rs. 47,400*||www.thaiairways.co.in|
|Cathay Pacific||Rs 48,100*||www.cathaypacific.com|
|Air India||Rs. 50,000*||www.airindia.in|
Visit www.australia.com/airdeals to enjoy unbeatable fares for the most unique holiday.
*Terms & Conditions/ Disclaimer: The above fares are indicative only, and may vary from actual fares on respective airline websites. Fares quoted are per person on return economy class. Tourism Australia is not a travel agent and is not responsible for providing, controlling or facilitating bookings of the offers stated in this campaign, as the same are provided by individual airline operators and are subject to the terms and conditions imposed by those parties. Sale, travel validity and black-out period differ for all airlines. Please visit the airline operator’s website for full terms and conditions and to avail the offer. The above fares will not be valid during peak travel & black-out period including Christmas, New Year, Chinese New Year, etc.
Note: With the rising popularity of Australia as a holiday destination, there has been a significant rise in demand for Australian visas. To avoid any possible disruption to travel arrangements, it is highly recommended that travellers apply for their Australian tourist & business visas online at https://online.immi.gov.au/lusc/register at least four to six weeks before the intended date of departure. Online visa applications will be processed on priority, over paper or manual applications.
About Tourism Australia
Tourism Australia is the Australian Government agency responsible for promoting Australia to the world as a destination for business and leisure travel. Tourism Australia’s purpose is to increase the economic benefits to Australia of tourism, supporting the industry’s Tourism 2020 strategy, which aims to grow the overnight annual expenditure generated by tourism to over A$ 115 billion by 2020.
The organisation is active in around 30 key markets, where it aims to grow demand for the destination’s tourism experiences by promoting the unique attributes which will entice people to visit.
Tourism Australia’s activities include advertising, public relations and media programs, trade shows and programs for the tourism industry, consumer promotions, online communications and consumer research.