Swachh Bharat Mission-Urban 2.0 organizes the Swachh Talks episode on ‘Managing Plastic Waste’.

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Swachh Bharat Mission-Urban 2.0 organizes the Swachh Talks episode on ‘Managing Plastic Waste’.

By PIB Delhi

Swachh Bharat Mission-Urban 2.0, under the aegis of the Ministry of Housing and Urban Affairs, on 29th July 2022 organized the fourth edition of SwachhTalks, the national peer learning webinar series on the topic of ‘Managing Plastic Waste’. The aim of this SwachhTalks episode was to nudge discussions about the need to effectively manage plastic waste to achieve the Mission’s goal of creating ‘Garbage Free Cities’.

While speaking to the nation through his ‘Mann Ki Baat’ series, Hon’ble Prime Minister Shri Narendra Modi has repeatedly emphasized the need for citizens to come together to collectively combat plastic pollution and adopt Swachhata as a way of life.

The first announcement for phasing out single-use plastic was made on August 15, 2019, by the PM, and was also reiterated during his ‘Mann Ki Baat’ address. PM Modi called for a national movement against Single-Use Plastics as a tribute to Mahatma Gandhiji’s 150th birth anniversary. He said, “When we celebrate Mahatma Gandhi’s 150th anniversary we’ll not only be dedicating open defecation-free India to him but also kick-starting a mass movement for making India plastic-free… Let the birth anniversary of Gandhi Ji serve as an inspiration for all of us to curb single-use plastic.”

Since then, Indian cities and states have taken steps to enforce the Single Use Plastics ban from July 1, 2022. Nearly a month since the ban has been enforced, Swachh Bharat Mission-Urban 2.0’s SwachhTalks episode invited cities, States, organizations, and Swachhata Champions from across the country to take stock of the progress being made in managing plastic waste.

Ms. Roopa Mishra, Joint Secretary, and National Mission Director, Swachh Bharat Mission Urban, Ministry of Housing and Urban Affairs highlighted India’s role as an emerging global leader in the field of sustainable sanitation and waste management and contextualized the 

progress being made across cities. She said, “India is crucially emerging as a strong voice in climate & environmental matters. The PM’s recently launched Lifestyle for Environment Movement (LiFE) is another landmark campaign that advocates for the same. The Life Movement is all about making the right choices and this is a guiding philosophy of the Mission as well. The ban on Single Use Plastics (SUP) is a landmark step in adopting eco-friendly lifestyles that are in harmony with nature. We are also witnessing unprecedented mass movements and jan andolan to create awareness regarding the same. This is just the beginning.”

Dr. Satyendra Kumar, Director, Ministry of Environment, Forests, and Climate Change talked about Plastic Waste Management Rules 2016, its respective amendments, and the revised Extended Producers Responsibility framework. He highlighted that the SUP items that have been banned in July 2022 are those that have ‘high littering potential and low utility. The need of the hour, according to him, is to find sustainable, economic, and accessible alternatives to plastic.

Ms. Anindita Mitra, Commissioner, Municipal Corporation of Chandigarh spoke about the unique initiatives undertaken by Chandigarh Municipal Corporation to enforce the ban on Single-Use Plastics. Initiatives such as ‘Back to Basics’ to promote sustainable alternatives to SUPs, ‘Har Gaadi Bin-Har Gaadi Bag’ to prevent littering on roads and highways, and ‘Swachhata Ki Pathshala’ to mobilize youth to align with the goals of the Mission were taken by the Union Territory. On the other hand, the State Mission Directorate tackled the availability and distribution of SUPs by levying fines on shops, incentivizing market associations to become plastic-free, and by ensuring adequate availability of eco-friendly bags made of alternative materials. Other Extensive campaigns and awareness activities such as ‘Selfie With Bottle’ to promote steel and glass bottles instead of plastic bottles, and public street plays have contributed to the successful implementation of the ban in Chandigarh.

Providing more perspectives on the ongoing jan andolan for Swachhata, Mr. Ripu Daman Bevli, also known as the Plog Man of India, spoke about the need to first ‘Refuse’ plastic items, before we ‘Reduce, Reuse or Recycle them. Speaking about linking Swachhata with swasthya, he said, “Bringing together the fitness with cleanliness has led to the creation and popularization of blogging as a way through which we can strengthen the jan andolan to achieve the Mission’s goal of Garbage Free Cities.”

While talking about initiatives being undertaken by Zomato India and Amazon India towards becoming ‘Plastic Neutral Businesses’, Ms. Anjalli Ravi Kumar, Chief Sustainability Officer, Zomato, and Ms. Shubhra Jain, Public Policy- Sustainability Lead, Amazon India spoke about various initiatives being undertaken by their companies. Highlighting the importance of segregating waste at its source to achieve the goal of ‘Garbage Free Cities’, Ms. Anjalli mentioned that Zomato is committed to creating a ‘Waste Free World’. She said, “Plastic material is cheap & available, spill proof, food safe, keeps food hot, all of which are important in the Indian market. But how do we prevent plastics from reaching landfills? Segregation at source and recycling is a must while managing plastic waste. Last year, Zomato made cutlery optional for every online food order. This was an initiative taken before the SUP ban came into force.”

Ms Shubhra spoke about Amazon’s pledge to become a net zero carbon emissions company by 2040. She said, “Amazon India Is working on multiple solutions that will help reduce plastic waste. We aim to go beyond the usage of Single Use Plastics specifically. We have started using paper-based mailers. We are also piloting and testing innovated paper- based tapes as part of our packaging instead of plastic tape.  Amazon India has also started the ‘packaging free shipment’ process, where the customer receives the product in the original producer’s packaging rather than it being re-packaged by Amazon in our packaging.”

Swachh Bharat Mission- Urban 2.0 is committed to nurturing startups in the sanitation and waste management industry. Two such startups, who are working on managing plastic waste, were invited to episode #4 of SwachhTalks.

Mr. Arpit Dhupar, CEO and Co-Founder of Dharaksha Eco Solutions Pvt. Ltd. spoke about the packaging product made by his startup that tackles the problem of air pollution and plastic pollution as it is biodegradable and decomposes within 60 days. He detailed the process of manufacturing the packaging material using stubble waste and mycelium, a type of fungi. He highlighted that the product has been able to pass ‘stress and drop tests’ performed by their industry partners. The environmental, economic, and social impacts of the packaging materials is a proof of the credibility of alternative solutions to plastic is not only possible but also profitable, and scalable.

The plastic Waste Management industry heavily relies on the work done by the informal sector. Insights about the industry were shared by Mr. Akash Shetti from Plastics for Change. The organization enables global brands to source high-quality recycled plastic from fair-trade verified and ocean-bound plastic certified supply chains. Plastics for Change is also working for the welfare of the informal sector involved in the collection, segregation, and recycling of plastic waste. The informal recycling sector usually does not have a consistently stable income or work assurance. Plastics for change is working to ensure that they get a consistently fair price, along with enabling the informal sector by giving them training about banking, insurance, and other crucial financial matters.  

For regular updates, please follow the Swachh Bharat Mission’s official website and social media properties:

Facebook:Swachh Bharat Mission – Urban | Twitter: @SwachhBharatGov  |

YouTube: Swachh Bharat Mission-Urban     |   Instagram:sbmurbangov

About Post Author

Suman Munshi

Founder Editor of IBG NEWS (15/Mar/2012- 09/Aug/2018). Recipient of Udar Akash Rokeya Shakhawat Hossain Award 2018. National Geographic & Canon Wild Clicks 2011 jury and public poll winner. Studied Post Graduate Advance Dip in Computer Sc., MBA IT,LIMS (USA & Australia), GxP(USA & UK),BA (Sociology) Dip in Journalism (Ireland), Diploma in Vedic Astrology, Numerology, Palmistry, Vastu Shastra & Feng Sui 25 years in the digital & IT industry with Global MNCs' worked & traveled in USA, UK, Europe, Singapore, Australia, Bangladesh & many other countries. Education and Training advance management and R&D Technology from India, USA, UK, Australia. Over 30 Certification from Global leaders in R&D and Education. Computer Science Teacher, IT & LIMS expert with a wide fan following in his community. General Secretary West Bengal State Committee of All Indian Reporter’s Association
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