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KKR Unveils The Knight Club Plus App with a Bang!
The iconic Usha Uthup, an ardent KKR fan, features in the fun campaign titled
‘USHA SE POOCHA’ is sure to excite fans.
Kolkata, India, March 18th, 2024: Kolkata Knight Riders (KKR) have just turned up the excitement for fans with the launch of their updated Knight Club Plus App, which they did in style! Usha Uthup, the iconic singer and KKR’s biggest fan adds her magical touch to the campaign with an exclusive track, bringing her timeless charm, sparkling persona and powerful vocals to the forefront.
Link to the video featuring Usha Uthup:
The Knight Club Plus App was unveiled at the electrifying Knights Unplugged event in Kolkata. Usha Uthup’s enthralling performance left the audience spellbound, setting the perfect tone for the launch of this exciting new addition to the KKR ecosystem.
The Knight Club Plus App promises to be every KKR fan’s ultimate companion, offering a plethora of exclusive features and content. From behind-the-scenes interviews to short clips, highlights, and a deep dive into stats and player profiles, the app ensures that fans stay connected with their favourite team like never before. Interactive games add an extra layer of excitement, promising hours of entertainment for KKR fans of all ages.
Furthermore, fans can also join the Knight Club Plus App loyalty program, unlocking a world of exclusive rewards and privileges. With everything KKR under the mega app, the Knight Club Plus App is set to revolutionize how fans experience cricket and support their favourite team.
The legendary Usha Uthup, featured in the Knight Club Plus App campaign, said, “As a die-hard fan of Kolkata Knight Riders, being a part of the Knight Club Plus App launch has been an absolute honour and joy for me. ‘USHA SE POOCHA’ was not just a campaign, but a heartfelt expression of my love and passion for KKR as a fan myself. I am happy to see the app provide fans with all the information they need at a single destination and celebrate the spirit of cricket with the Knight Club Plus App!”
“We are thrilled to introduce the Knight Club Plus App to our fans, said Binda Dey, Chef marketing Officer of Kolkata Knight Riders. “With this app, we aim to create a vibrant community where fans can engage with KKR like never before. And having Usha Uthup, our biggest fan, be a part of this launch adds an extra layer of excitement. We can’t wait for fans to dive in and experience the magic of KKR like never before!”
So, if you’re ready to take your KKR fandom to the next level, download the Knight Club Plus App now! and immerse yourself in the thrilling world of cricket, entertainment, and exclusive rewards!
About Knight Riders
The Knight Riders brand is a global brand in International Cricket, with four professional franchises under its wings – Kolkata Knight Riders (KKR) in the Indian Premier League, Trinbago Knight Riders (TKR) in the Caribbean Premier League, Abu Dhabi Knight Riders (ADKR) in the UAE International League T20, Los Angeles Knight Riders (LAKR) with long-term investments in Major League Cricket in the USA and seven championships across IPL & CPL to show.
KKR has made three appearances in the IPL final, winning the championship twice. They finished runners-up in the 2021 season, staging one of the most remarkable comebacks in the tournament’s history. TKR’s Men’s Team has won the CPL championship four times in 7 years since Knight Riders took over the franchise. They are the most successful team in the Caribbean and hold the unique feat of having an unbeaten season in 2020. TKR Women, Knight Riders’ was the first ever Women’s Team to win the championship in the inaugural WCPL 2022. The Knight Riders Academy has been actively scouting talented cricketers from across India and worldwide for many years. The sole objective of the Academy is to identify and help cricketers make an overall round-the-year improvement in their cricketing skills and fitness.
For more information, please go to www.kkr.in or Knight Club Plus App
