0
0
Fabindia Unveils Exclusive Svarnim Durga Puja Edit with “Har Shringar”
In celebration of Durga Puja, Fabindia hosted an exclusive event in Kolkata in the heritage building on Loudon Street on 21st September, bringing together fashion enthusiasts, social influencers, and eminent personalities for an afternoon of Pujo styling tips. With the festive season in full swing, Fabindia’s, “Har Shringar” event at the charming Experience Centre aimed to inspire traditional yet contemporary looks that blend cultural elegance with modern fashion.
The highlight of the event was an engaging panel discussion moderated by none other than Ms. Ushoshi Sengupta, Ex- Miss Universe India, whose presence added to the excitement. The discussion centred around traditional Pujo attire, accessorizing, and curating the perfect look for the much-awaited festival. From draping the quintessential saree to styling Indo-western outfits, attendees were treated to an array of insights on how to elevate their festive wardrobe.
The event was also graced by esteemed dignitaries, including Dr. Rajeev Agarwal, Director Renew Healthcare, Ms. Esha Dutta, Director of Priya Cinemas, Ms. Charvi Jain, Founder of Over a Cup of Tea, TEDx speaker, Ms. Satabdi Bhattacharjee.
Ms. Ushoshi Sengupta, Miss Universe India: “The Svarnim Durga Puja Edit is a brilliant blend of tradition and modernity, offering elegant choices that are perfect for the festive season.”
Ms. Charvi Jain, Psychologist, Mental Health Advocate: “Fashion speaks volumes about cultural identity. This collection truly reflects the richness of Indian tradition, with designs that honor our roots.”
Ms. Satabdi Bhattacharjee, Principal of South City International School: “Fabindia’s new collection bridges the gap between tradition and contemporary fashion, allowing each one of us to celebrate our culture stylishly.”
Attendees also had the opportunity to browse through Fabindia’s latest Pujo collection, featuring an extensive range of sarees, kurtas, and accessories designed specifically for the festive season. To further immerse guests in the Pujo spirit, the venue was conducted surrounded by the opulent home décor options. The store was adorned with traditional decor and the event concluded with a delectable selection of refreshments.
This event is part of Fabindia’s ongoing efforts to promote India’s rich heritage through fashion and lifestyle, ensuring that customers feel connected to their roots while expressing their individuality.
About Fabindia Ltd.
Fabindia Ltd. was founded in 1960, with its first retail store in New Delhi. Bringing forth craftsmanship with contemporary designs, Fabindia carries a 63-year legacy of celebrating India’s rich heritage, spanning over 340+ stores across 127 cities within the country and 13 international outlets across 7 countries. The offering includes a variety of Indian and Western wear for men, women, and children. Over the years, jewelry, bags and footwear, home furnishings, furniture, gifts, organic food and personal care products have been introduced to the range. An amalgamation of aesthetics and affordability, the brand is a celebration of India and its crafts and is one of the country’s largest private platforms for products made from traditional techniques, skills and hand-based processes. Fabindia connects thousands of craft-based rural producers to urban markets, creating employment for artisans and preserving the country’s traditional handicrafts.
