Prantika Das crowned Dabur Gulabari ‘Golap Pari’ Winner to be the new face of Dabur Gulabari

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Prantika Das crowned Dabur Gulabari ‘Golap Pari’ Winner to be the new face of Dabur Gulabari

Kolkata, October 24, 2019: Dabur Gulabari, India’s most trusted natural skin care brand from the House of Dabur, today organized the finale of its mega beauty pageant – ‘Ke Tumi Dabur Golap Pari’, a unique campaign undertaken to discover the most beautiful and fresh new face of West Bengal, a face that embodies the values of Gulabri – soft, fresh skin with a natural glow. Renowned celebrity Alivia Sarkar was present to crown the winner.

Prantika  Das was crowned the Dabur Gulabari ‘Golap Pari’. Ms. Adolina Ganguly was crowned the First Runner-Up, while Ms Dipshika Modak was the Second Runner-Up in the contest.

The concept of the campaign was to ‘Click a Selfie of Natural Beauty’ in front of Dabur Gulabari Stalls and submit for the contest. The activity was conducted at 4 prime pandal locations in Kolkata for 4 days. Entries were also called through a microsite to select Dabur ‘Golap Pari’.

Dabur Gulabari, as a brand, has always stood for natural beauty,and offers its consumer the promise of delivering natural rose-like glow to her skin to enhance her beauty. It has always been associated with beauty and this selfie Campaign is another step forward in this direction. With ‘Ke Tumi Dabur Golap Pari’, we are seeking to offer girls a platform to showcase their beauty and also enter the world of mainstream modeling. This is part of our new initiative RISE (Regional Insights and Speed of Execution) where long term strategic intend is to use regional interventions and insights to provide new  growth opportunities”.  Dabur India Ltd Brand Manager-Gulabari Ms. Nancy said.

The grand finale saw 20 semifinalists competing for the final crown and Ms. Pratika Das a resident of Jadavpur, Kolkata  was announced as the winner of the contest, after extensive evaluation by a panel of prominent judges from diversified fields. The winner was felicitated with a gift hamper, and was also named as the next face of Dabur Gulabari.

Dabur Gulabari has been adding glow to the faces of millions of young girls for decades now. ‘Ke Tumi Dabur Golap Pari’ will also serve as a unique way of spreading beauty awareness among the young girls of East India,” Ms. Nancy added.

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Antara Tripathy M.Sc., B.Ed. by qualification and bring 15 years of media reporting experience.. Coverred many illustarted events like, G20, ICC,MCCI,British High Commission, Bangladesh etc. She took over from the founder Editor of IBG NEWS Suman Munshi (15/Mar/2012- 09/Aug/2018 and October 2020 to 13 June 2023).
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